Create Engaging Social Media Videos Quickly and Efficiently

Social media platforms require short, engaging and visually dynamic videos. This practical training focuses on creating videos optimised for platforms such as YouTube, Instagram, TikTok and LinkedIn.

Participants learn how to edit fast-paced videos, add captions, create vertical formats and export videos that perform well on social media.

Duration

1 day.

Course Outline

Understanding Social Media Video Formats

• Video formats for YouTube, Instagram, TikTok and LinkedIn
• Vertical vs horizontal video
• Video length and engagement strategies

Fast Editing Techniques

• Editing for storytelling
• Cutting for rhythm and pacing
• Using B-roll effectively

Captions and Subtitles

• Speech-to-text captions
• Subtitle workflows
• Designing readable captions

Titles and Motion Graphics

• Creating engaging titles
• Using motion graphics templates
• Adding branding elements

Optimising Video for Social Media

• Vertical video workflows
• Auto Reframe
• Quick color and audio improvements

Exporting for Social Platforms

• Export settings for different platforms
• Compressing video efficiently
• Preparing thumbnails

Practical Exercises

Participants create a social media video including:

• captions
• titles
• branding
• export for social media platforms

Audience

This course is designed for:

• Marketing professionals
• Social media managers
• Content creators
• Entrepreneurs and freelancers

Prerequisites

Participants should have:

• Basic computer skills
• Some familiarity with video content creation is helpful but not required.